ABOUT US

SMPL Solutions – Simple isn’t easy to get to.

Simpl Technology electronics are simple solutions designed for common everyday problems experienced by many age-at-home people. smpl’s founders and inventors have collectively over 20 years of comprehensive understanding of cognitive decline and associated caregiving challenges, available solutions and why/how problems are solved. It’s certainly not simple to get to smpl.

smpl products for seniors minimize age-at-home problems in this evolving and technological world. Designed for simple set up by the caregiver and easy to operate by the senior. Nevertheless, smpl support is readily accessible by phone, i-chat or email. All products have a one year manufacturer’s warranty from defects.

smpl products help reduce everyday stress and frustration while increasing independence and safety. The inevitable diminishing vision, memory loss and trembling hands frequent of our aging population and aging at home can – and should – be addressed to help your loved ones aging a little less challenging. No Wi-Fi, No monthly fees and no hassle.

Problemssolved.

Our Team

Bruce Barnet's, Simpl Technology cofounder and CEO passion for senior solutions commenced after Bruce’s father in law was diagnosed with Alzheimer’s in 2003. Bruce's college age children created a networking event in New York City with the proceeds going to the Alzheimer’s Foundation of America.  As the event grew to National prominence Bruce’s consulted the Alzheimer's Foundation of America on Memory Care Facility build and equipment standards. Bruce collaborated with author of “How to Alzheimer’s Proof Your Home" and ultimately launched The Alzheimer’s Store online. Bruce continued to present and engage with Alzheimer’s Association national campaigns, state chapters, Technology Fairs, Occupational Therapy conventions and more to educate caregivers and healthcare professionals about solutions for better care for Alzheimer’s and dementia patients. Mr. Barnet's solutions are currently part of the travelling Cooper Hewitt’s showcase, managed by Smithsonian Institute.

BRUCE BARNET - CEO

Bruce Barnet’s, Simpl Technology cofounder and CEO passion for senior solutions commenced after Bruce’s father in law was diagnosed with Alzheimer’s in 2003. Bruce’s college age children created a networking event in New York City with the proceeds going to the Alzheimer’s Foundation of America. As the event grew to National prominence Bruce’s consulted the Alzheimer’s Foundation of America on Memory Care Facility build and equipment standards. Bruce collaborated with author of “How to Alzheimer’s Proof Your Home” and ultimately launched The Alzheimer’s Store online. Bruce continued to present and engage with Alzheimer’s Association national campaigns, state chapters, Technology Fairs, Occupational Therapy conventions and more to educate caregivers and healthcare professionals about solutions for better care for Alzheimer’s and dementia patients. Mr. Barnet’s solutions are currently part of the travelling Cooper Hewitt’s showcase, managed by Smithsonian Institute.
Gary Rotman, Simpl Technology cofounder and COO, is a career consummate entrepreneur launching several first-to-market consumer electronics products over his 30 year career. One innovative product called the iTalk Reminder Assistant inadvertently received numerous testimonials regarding helping people remember how and when to take their medications, treatment and other everyday tasks, hearing messages in a loved-ones familiar voice.  In 2013, Gary founded Life Assist Technologies Inc.,  educated newly named "Reminder Rosie"  to healthcare professionals, caregivers and users locally and at hospitals, facilities and conferences across US and Canada and shipped overseas. Mr. Barnet, a Reminder Rosie customer, developed a relationship and together founded Simple Technology and launched a line of popular 'age at home' senior electronics, under the SMPL brand.

GARY ROTMAN - COO

Gary Rotman, Simpl Technology cofounder and COO, is a career consummate entrepreneur launching several first-to-market consumer electronics products over his 30 year career. One innovative product called the iTalk Reminder Assistant inadvertently received numerous testimonials regarding helping people remember how and when to take their medications, treatment and other everyday tasks, hearing messages in a loved-ones familiar voice. In 2013, Gary founded Life Assist Technologies Inc., educated newly named “Reminder Rosie” to healthcare professionals, caregivers and users locally and at hospitals, facilities and conferences across US and Canada and shipped overseas. Mr. Barnet, a Reminder Rosie customer, developed a relationship and together founded Simple Technology and launched a line of popular ‘age at home’ senior electronics, under the SMPL brand.
Michael Chauvet has spent nearly 20 years helping bridge the gap between technology and people. The graduate of SUNY Stony Brook and CUNY Sophie Davis spent more than a decade as a writer and journalist before transitioning to marketing and product development. His numerous years covering various entertainment

Michael Chauvet - Marketing Manager

Michael Chauvet has spent nearly 20 years helping bridge the gap between technology and people. The graduate of SUNY Stony Brook and CUNY Sophie Davis spent more than a decade as a writer and journalist before transitioning to marketing and product development. His numerous years covering various entertainment & product fields has given him keen insight into the techniques – good and bad – of modern product marketing. His background in biology and public policy make him well suited to the sectors of the market smpl operates in.
Taisun commenced his career as merchandiser at Emerson Radio, and later on with Radio Shack as buyer/supervisor for product development and manufacturing based in HK followed by merchandise Manager at Woolworth over 12 years. Taisun then worked as a product development entrepreneur, contracting with a multitude of private companies for over 15 years,managing their overseas operations in Hong Kong, China and elsewhere in the Far East. Taisun has a deep knowledge in product development, manufacturing and certification and logistics experience shipping to every continent. Taisun has BBA

Taisun Wong - Product Development and Production Manager, HK based

Taisun commenced his career as merchandiser at Emerson Radio, and later on with Radio Shack as buyer/supervisor for product development and manufacturing based in HK followed by merchandise Manager at Woolworth over 12 years. Taisun then worked as a product development entrepreneur, contracting with a multitude of private companies for over 15 years,managing their overseas operations in Hong Kong, China and elsewhere in the Far East. Taisun has a deep knowledge in product development, manufacturing and certification and logistics experience shipping to every continent. Taisun has BBA & MBA degree and studied manufacturing engineering for post-graduated Eng.Dat the Polytechnic University of Hong Kong/University of Warwick, U.K. in his early years. His research interest was digital manufacturing.